LOGITECH

I worked with Logitech’s Video Conferencing, leading creative and content development on conceptual campaigns, digital thought-leadership content, and product launch videos.

HAPPIEST HOUR

For Infocomm 2023, I concepted and wrote for a speakeasy event to promote two new products, the Rally Bar and Rally Bar Pro, built around the insight that their products let people ‘speak easily’ from anywhere. The theme ran through everything: event signage, ambient copy, drink names. Client and attendees loved it. My friends say Raise the Bar-Garita was the peak of my writing career.

digital content

These pieces of content were produced to support the Mindful Meetings campaign, focusing on two different audiences –B2B IT Teams and parents – helping them rethink their approach to meetings and technology.

PRODUCT LAUNCH VIDEOS

I also had the pleasure of writing scripts for a number of product launch videos. Huge thank you to the wonderfully talented Jenjen Chen for animation, storyboards and general creative genius.

MINDFUL MEETINGS CONCEPT

The Mindful Meetings concept tapped into a moment everyone can relate to – feeling like you’re attending meetings physically, but mentally you’re elsewhere. This concept tapped into the wider wellness trend to encourage companies to think differently about meetings. Sadly, COVID happened and this concept never made it, but I liked the concept a lot.